It may be one of the most polarizing movies to be released this year in terms of critics reviews so what better way to embrace the love/hate for your movie than tweaking your marketing strategy accordingly? Well, the good folk over at Paramount Pictures have the answer and have released the following poster for the Jennifer Lawrence starring drama / fantasy Mother!.

It’s a bold move from the studio and has already received some criticism for depicting a bruised and battered Lawrence alongside some of the not-so-nice reactions to the movie. Is this an attempt to lure cinema-goers back to theatres to see the film after slow box-office sales and if so will it work? Let us know your thoughts below.